This listing was posted on EssilorLuxottica Group.
Dark-to-Darker Innovation Brand Manager
Location:
Dublin, Co. Dublin
Description:
WHO WE ARE We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world Do not miss a great opportunity to become part of our Global Marketing team in an exciting, pioneering and growing organisation. We, at Transitions Optical, are deeply passionate by light, universal symbol of life, energy and beauty. We focus all our efforts to enable all eyeglasses wearers to enjoy the positive side of light without its drawbacks or hassles wherever you are, whatever your lifestyle. Transitions® is a powerful consumer brand, loved by its community of wearers, and is the #1 recommended photochromic brand by Eye Care Professionals worldwide. Transitions Optical is part of the EssilorLuxottica Group, a global leader providing solutions seen by professionals and consumers as the reference in correction, protection and prevention for visual health. EssilorLuxottica is listed on the Euronext Paris stock exchange and is a part of the CAC40 index. Employs more than 180 000 people in over 150 countries and owns over 10 000 patents, over 130 major brands – both lens technology (e.g. Varilux®, Transitions®) and eyewear brands (e.g. Ray-Ban®, Persol®, Oakley®), and 18 000 stores. Job Purpose The Dark-to-Darker Innovation Brand Manager will be in charge of supporting the business growth and opportunities by delivering category & brand innovations and services, with a focus on the dark-to-darker and plano (=non prescription) categories of Transitions products in collaboration with the frames brands. The ability to bring a strategic vision to life, to have a strong impact and drive, to be result-oriented, to meet strict deadlines within a fast-paced environment, to build on R&D, legal, markets and customers feedback as well as federate teams will be key to succeed in the mission Key Responsibilities of the Role & related activities Innovation Management Define and manage the innovation pipeline on the Dark-to-Darker together with the trends team in Milan, Transitions R&D team and the frames teams in Milan Guarantee Transitions brand equity on the plano offer with partners brands on the frames side (Ray-Ban®, Oakley®, license frames brands, etc.) Guarantee Transitions brand equity on the mineral offer Assess technical performance of Transitions lenses across materials to guarantee Transitions benefits and claims, also in the case of a competitor’s new launch Launch new Dark-to-Darker / plano innovations : Manage the innovation stage gate process for Transitions Dark-to-Darker / plano innovations Define product platform / story / marketing concept (Insights, benefits, Reason to Believe) Leads performance assessment, claims creation and validation process across all geographies, together with R&D and Legal Develops product presentations to a large audience: all channels (Wholesale, Retail, E-com), sales & marketing teams, partners brands, Top Management, etc. Analyze product performance vs. competition Conceive and evaluate sales aid tools together with the Brand Activation & Go-to-Market team Brief Transitions communication team on the new communication assets (B2B, B2C, B2B2C) Develop sell in speech and launch support assets Extend distribution and listing of Transitions Dark-to-Darker / Plano portfolio worldwide Dark-to-Darker & Plano Tints portfolio management Manage Transitions portfolio of tints on plano and mineral: product range, price, cost, margin, etc. Monitor sales performance and update consequently Transitions portfolio of colors Communicate availability of tints and the related performance and claims to the frames teams requesting Transitions new Dark-to-Darker colors Develop seasonal catalogue of colors available on Transitions, targeting both internal teams (frames brands, Key account/sales team, etc.) and external customers (all channels: wholesale, retail, online) Create B2B2C communication assets on the Dark-to-Darker and Plano segments, liaising with Transitions global communication team Communicate the new assets to markets (regional marketing & sales teams), banners & online channels teams Legal & Operational documents - Completion and coordination with Transitions legal department for legal documents (NDAs, Consultancy agreements…) - Management of cost estimates and budget for his/her perimeter - IP management of his/her portfolio of innovations Business development & Customer relationship - Business case justification, including category growth sizing and value creation when looking at new opportunities - Act as a devoted Brand Ambassador within the group and externally with customers to ensure that Transitions stays top of mind as the n°1 opportunity to drive sales and contribution: active participation to trade fairs & showroom customer visits is expected NETWORK OF INTERACTION: INTERNAL : Transitions: Global marketing team, Commercial team, Consumer Market Insights, Legal/IP, R&D, Innovation project team Corporate: Global Frames & Lens Brand teams, Essilor R&D, Stage gate team, Trends Team, Wholesale In store Team, Retail Marketing & Banners Regional marketing & sales teams Local marketing & sales teams EXTERNAL : Customers Agencies Transcreation agency (Hogarth) Candidate Profile - At least 5 years of experience in Brand Management and/or Innovation Marketing is required - Professional experience in the optical industry strongly preferred - Mastery of the full marketing mix and purchase funnel - Ability to collaborate efficiently in an international environment with a wide variety of partners upstream and downstream - Demonstrate strong problem-solving skills and the ability to generate innovative ideas that align with the brand's strategy and objectives - Very good analytical skills, data-driven thinking and capacity to build a synthesis - Customer and service oriented, at ease with building relationships with marketing & sales teams, demonstrating empathy towards different targets, and proactively driving results - Knowledge in optics, willingness to learn more and develop meaningful interactions with R&D - Ability to craft simple and appealing story using technical and scientific data as a base - Keen eye for details and aesthetics - Excellent oral and written communication skills and interpersonal skills - Autonomy, agility, can-do attitude, optimism and enthusiasm - Fluent in English (working language)
Company:
Essilorluxottica Group
Posted:
May 1 on EssilorLuxottica Group
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More About this Listing: Dark-to-Darker Innovation Brand Manager
Dark-to-Darker Innovation Brand Manager is a Executive Brand Manager Job at Essilorluxottica Group located in Dublin D. Find other listings like Dark-to-Darker Innovation Brand Manager by searching Oodle for Executive Brand Manager Jobs.
Dark-to-Darker Innovation Brand Manager is a Executive Brand Manager Job at Essilorluxottica Group located in Dublin D. Find other listings like Dark-to-Darker Innovation Brand Manager by searching Oodle for Executive Brand Manager Jobs.